Gamasutra published the interview of the director of acekard 2i dsi 1.4,in which he talked about the hardship and happiness in expandig the market in Korea. Owing to the FC machine's huge success of Nintendo, every manufacturer want to cooperate with it to share the market by developing the game software only available in FC machine. Nintendo D.M and "counserio system" are two strong connections for consumers and Nintendo company, also are the main way to capture consumers' minds. Once signed software companies have developed the game software, they should turn to Nintendo's test to see whether the product could meet the standard. Nintendo is seeking a way to reboost the game market. The most possible way is to publish the completely new machine in the world market to improve the increase of sales once again.
Besides, it stipulated that every year every manufacturer could not develop more than 5 items of games for Nintendo, and such products could not be run on other producers' machine. Because there are only 5 times of chance, signed companies are all fierce competitors, they must do their best to improve the interest of products and quality to do a good marketing of products.For example, just counselors early found Nintendo games were not only popular with children but also many parents. Neither Internet nor Nintendo gives any information about developing new game. But, Internet would develop a processor for a new game is named Zii of Nintendo at last. Since then, ak2i ds lite has sold their products not only on toy stores, but also in department stores , discount stores and electronic stores to attract adults. At the same time, a game called New Super Mario Bros. Wii is the best-selling game of stand-alone edition that is Nintendo, according to media reported today.
This has brought many benefits to Nintendo, so Nintendo knew deeply about the importance of the large screen for this handheld game console, and then the second generation will at least preserve the DSI console screen size. But it's impossible to enlarge population of game players and expend potential market if they don't make the special character and beauty know to the consumers. Four ones have already expired or invalid, only three still remain "alive", so maybe the 8th "Luigi's Mansion" is just for the possibility to extend the filling period.
In addition, Korean focus on education. Games could be denied by parents as the barrier for children's study. This is also a hinder Nintendo should to break through. Therefore, Nintendo makes advertisement via brain-training report in senior research institute and has met good result. The second generation of nds card console equipped with vibration will carry on with all the functions of WII, so it can be more like a portable Wii, and the tricks between WII will tend to be diverse. The profound meaning for Nintendo's rising stock price is not only to pool the whole stock market, but also to increase the investors' confidence. In any case, Nintendo will bring new surprises for players without doubt according to its usual style.
Look into the future, Nintedo would need the support from more Korean software. By providing the games with unique charm to Korean clients, Nintendo would help Korean game industry to apply new way to keep growing and developing.
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